Glossary

Hegemony-leadership or dominance, especially by one state or social group over others. Enforcing the beliefs of one dominant group onto the other.

Collective identity- Collective identity: the individuals sense of belonging to a group who share a set of traditions and values, (part of personal identity).

Mediation- Is the process of selection and shaping, creating meaning from an original event. There are social, economic and political factors weighing on those who have to make decisions in the mediating process. Numerous decisions are made in this process, for example: the selection of material, the type of language, the framing and composition of shots, the style of presentation etc. 

Representation- the way ideas , objects , people, groups  and life forms are depicted by the mass media.

Primary research-Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups.

Secondary research-Secondary research makes use of information previously researched for other purposes and publicly available. This is also known as 'desk research'. Secondary research includes published research reports in a library, surveys or the Internet.

Orientalism-The representation of Asia in a stereotyped way that is regarded as embodying a colonialist attitude.

Encoding- The intended message 

Decoding- The way the message comes across to the public